Stock N Roll was first developed in the 1990s by DataScan Technologies in conjunction with Halliburton, a subsidiary of Kellogg Brown & Root (KBR), one of the largest engineering construction firms in the world. Versona Systems acquired DataScan in 2006 and still works with KBR today.


Versona Systems owns Stock N Roll. Versona was created to provide mobility solutions. The predecessor firm, Datascan Technologies, Inc., was founded in 1988 to provide hardware and software products to the market. Datascan was a pioneer in the Houston area in the sale and service of bar coding and scanning technology and solutions. Versona was formed with new capital, new management, and a broader market focus to reflect the expertise of the additional professionals that were brought into the firm:

Senior Management

  • Ken Howery, CEO, was a partner for many years with Ernst & Young and has a strong consulting background. At Ernst & Young, he led the design and deployment of several bar-coding solutions for manufacturing companies. Ken is a PMP and a CPA and has led numerous multi-million-dollar integration projects for Fortune 100 firms.

Key Personnel

  • Rick Gonzalez started as a Stock N Roll developer in 1997 and continues as the chief architect today.

Multiple Markets

Since 1994, the Stock N Roll application has been deployed in a variety of industries including construction, petrochemical, automotive, equipment rental, safety services and job site tool and equipment services. Stock N Roll is flexible enough to be applied to any environment where large crews of workers are issued returnable and consumable assets.